[ NFL ]
10+ Years of Negotiation Experience
•
$100,000,000+ Negotiated in Contract Value
•
10+ Years of Negotiation Experience
•
$100,000,000+ Negotiated in Contract Value
•
10+ Years of Negotiation Experience
•
$100,000,000+ Negotiated in Contract Value
•
WHY ASA
QUALITY OVER QUANTITY
Fewer athletes. More attention.
ELEVATING YOUR VALUE
Every move builds your value.
HONEST GUIDANCE
What's right for you. Period.
BEYOND THE GAME
The plan outlasts the career.
PROVEN TRACK RECORD
10+ years of high-level contract negotiation experience. $100M+ successfully negotiated.
"We'd rather do right by ten than overpromise to a hundred."
SERVICES
Personalized strategy. Trusted relationships. Representation built for the long game.
Name, Image, and Likeness (NIL) Representation
Finding sponsors, negotiating contracts, and protecting an athlete's interests in every NIL deal.
Athlete Branding
Building a personal brand that attracts real marketing partnerships, not just followers.
Transfer Portal Guidance
Strategy and support for navigating the transfer portal, from decision to landing spot.
Contract Negotiation
15+ years in contract negotiation to protect your worth and get you the most.
Marketing & Sponsorships
Strategic partnerships and endorsement deals that turn your name into real income.
Brand Development
Building a personal brand that outlasts your playing career.
Long Term Planning
Financial and career guidance built for life after the game.
Licensing & Merch Development
Turning your name, image, and likeness into lasting revenue streams.
OUR PROCESS
01
Connect
A first conversation to understand your goals.
02
Strategy Session
We map the opportunities specific to you.
03
Evaluation
A clear-eyed look at fit, market, and timing.
04
Representation
We negotiate and protect your interests.
05
Long-Term Career Development
Building value that outlasts any one deal.
FEATURED NEWS
[ NIL ]
[ Headline placeholder: post title goes here ]
[ Month DD, YYYY ]
[ Agency ]
[ Headline placeholder: post title goes here ]
[ Month DD, YYYY ]
[ NFL ]
[ Headline placeholder: post title goes here ]
[ Month DD, YYYY ]
[ NIL ]
[ Headline placeholder: post title goes here ]
[ Month DD, YYYY ]
VIDEO LIBRARY
[ Athlete Interviews ]
[ NIL Education ]
[ Training Footage ]
[ Pro Day Highlights ]
[ Speaking Engagements ]
[ Community Events ]
[ Parent Resources ]
RESOURCES
Enter your email to unlock downloads
Founder
Dee Emmanuel
10+ years of high-level negotiation. $100M+ successfully negotiated. Dee founded Allegiance Sports Advisory on integrity, preparation, and trust, representing collegiate athletes through NIL today, building toward full NFL representation.
Meet Dee Emmanuel, Founder →
FAQ
Not always, but the right one protects your time, your value, and your reputation. Most athletes leave money and clarity on the table without one.
We currently focus on football, from collegiate NIL through NFL representation. Our approach is built specifically around the football landscape.
Always. Family is part of the process from day one, and we welcome parents and guardians at every stage of the conversation.
We negotiate, advise, and advocate on your behalf: contracts, endorsements, and long-term career decisions. You stay focused on your sport; we handle the rest.
Compensation is a percentage of negotiated value, disclosed and agreed upon upfront. There are never hidden fees or surprise costs.
No. We work with athletes nationwide, in person when possible and remotely when it isn't.
NIL covers name, image, and likeness deals during college. NFL representation covers professional contract negotiation, both are handled under one roof at ASA.
If you value straight answers, long-term thinking, and a team that treats your career like their own, we're worth a conversation.
FREE CONSULTATION
A 15-minute Zoom call. No obligation.
[ Scroll ]