[ NFL ]
15+ Years of Negotiation Experience
•
$150,000,000+ Negotiated in Contract Value
•
15+ Years of Negotiation Experience
•
$150,000,000+ Negotiated in Contract Value
•
15+ Years of Negotiation Experience
•
$150,000,000+ Negotiated in Contract Value
•
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SERVICES
Personalized strategy. Trusted relationships. Representation built for the long game.
Contract Negotiation
15+ years in contract negotiation to protect your worth and get you the most.
Marketing & Sponsorships
Strategic partnerships and endorsement deals that turn your name into real income.
Brand Development
Building a personal brand that outlasts your playing career.
Long Term Planning
Financial and career guidance built for life after the game.
Licensing & Merch Development
Turning your name, image, and likeness into lasting revenue streams.
OUR PROCESS
01
Connect
A first conversation to understand your goals.
02
Strategy Session
We map the opportunities specific to you.
03
Evaluation
A clear-eyed look at fit, market, and timing.
04
Representation
We negotiate and protect your interests.
05
Long-Term Career Development
Building value that outlasts any one deal.
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FEATURED NEWS
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VIDEO LIBRARY
[ Athlete Interviews ]
[ NIL Education ]
[ Training Footage ]
[ Pro Day Highlights ]
[ Speaking Engagements ]
[ Community Events ]
[ Parent Resources ]
RESOURCES
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[ More guides added regularly ]
Founder
Dee Emmanuel
14+ years of high-level negotiation. $150M+ successfully negotiated. Dee founded Allegiance Sports Advisory on integrity, preparation, and trust — representing collegiate athletes through NIL today, building toward full NFL representation.
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FAQ
Not always—but the right one protects your time, your value, and your reputation. Most athletes leave money and clarity on the table without one.
We currently focus on football, from collegiate NIL through NFL representation. Our approach is built specifically around the football landscape.
Always. Family is part of the process from day one, and we welcome parents and guardians at every stage of the conversation.
We negotiate, advise, and advocate on your behalf—contracts, endorsements, and long-term career decisions. You stay focused on your sport; we handle the rest.
Compensation is a percentage of negotiated value, disclosed and agreed upon upfront. There are never hidden fees or surprise costs.
No. We work with athletes nationwide, in person when possible and remotely when it isn't.
NIL covers name, image, and likeness deals during college. NFL representation covers professional contract negotiation, both are handled under one roof at ASA.
If you value straight answers, long-term thinking, and a team that treats your career like their own, we're worth a conversation.
Loyalty isn't just our name—it's our philosophy.
Personalized representation, on and off the field.
APPLY FOR REPRESENTATION
Tell us about your journey.
1
Application
2
Review
3
Consultation
Application received.
Thank you for sharing your journey with us. Our team is reviewing your application and will follow up personally.
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SCHEDULE A CONSULTATION
A private conversation about your career.
Every relationship at Allegiance Sports Advisory starts with a real conversation — not a sales pitch.
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Confidential by Default
Every consultation is private and free of obligation.
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Phone
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