Meet Dee Emmanuel

Allegiance Sports Advisory

Dee Emmanuel founded Allegiance Sports Advisory on a simple idea: representation should mean real attention, not a roster number. With 10+ years of high-level negotiation experience and over $100M successfully negotiated, Dee built ASA to give college athletes the same level of care and strategy typically reserved for a much smaller circle of clients.

Credentials

Approach

ASA represents collegiate athletes today through NIL, with a clear path toward full NFL representation as Dee's NFLPA certification progresses. Every athlete ASA works with gets the same standard: honest guidance, a strategy built around their specific goals, and direct access to the person actually representing them, not a call center or a junior associate.